Friday, February 24, 2012

The Chicago Tribune Mary Schmich column.

Byline: Mary Schmich

Jun. 7--One college summer when I worked in Yosemite National Park, a dream getaway for millions, my tentmate and I dreamed of our own getaways--in the nearby town of Merced, Calif. A getaway in Merced?

Merced, at least in those days, was an unhip little burg at the park's edge whose primary charm was a mediocre Chinese restaurant. And yet for me and my tentmate, held hostage by our jobs in the picturesque mountains, boring old Merced offered the key ingredient for a summer getaway: a reprieve from habit and obligation. For most of us, summer is the season for getaways. Every time the season comes, I think again about the universal need to escape our ordinary lives.

More than once, I've gone somewhere that we city dwellers would think of as an adventure getaway only to discover that the local people had gotten away to somewhere else. Once on a story assignment, I went to a village in St. Lawrence Island, Alaska, only to discover that the Yupik Eskimos who lived there were off camping, trying to get away from the stress of village life. Another time, also on assignment, I went to Chatham Island, New Zealand, 500 miles off the mainland. But no one was around to interview because, well, yes, they'd all gone off camping to escape the phone, the TV, neighbors, work and the assorted other hair shirts of their ordinary lives. A couple of times I've joined the legions of other Americans who flee to Paris in the summer--and been reminded that in August Parisians flee their oppressive city for the beaches. Over and over, from place to place, I learn this basic lesson: No matter where or how you live, you need to get away. However much you love your family, your friends, your job or your latest home improvement, and even if you're not one of us battered urbanites, daily life often feels like metal bars around your brain and heart. And so we describe vacation as if we're on the lam: We flee, escape, get away. And what are we escaping? Not so much a place as duty and routine. Routine, or so it feels, denies us access to our finest selves, our highest purpose, a full measure of pleasure. If only we could get away, then we would wake up. Calm down. Be happier and healthier. Do more of this and less of that.

If only we could get away, we could march to the beat of our true natures, not to the tom-toms of the alarm clock, the boss, the 24/7 CNN roundup. If only we could get away, we could refuel the mental tank, wash the mental windshield, reset the mental speedometer and think of better metaphors. Of course, one person's idea of a getaway is another's idea of jail. I spent last week on a getaway that would torment anyone whose idea of freedom is Las Vegas. The place I went had no electricity in the guest rooms; no cell phone reception; no radio, TV, newspapers or Internet. If you insisted on using your laptop, it cost $10 an hour to recharge. Kerosene lamps provided the only light at night. There was nowhere to drive except up the 14-mile dirt mountain road you came in on. The noisiest thing around was a creek. And while I was enjoying my no-tech getaway, bands of tourists who prefer their getaways with sound and speed were traipsing through Chicago. But we're all seeking a version of the same thing--refreshment and renewal in the truest sense of the words. When you switch your place, you shift your rhythms. And when you shift the rhythms right, ordinary life starts to feel more like a dance and less like a ride on a jerky bus. The best getaways are the ones that leave you ready to resume your old routines without feeling desperate for a getaway. For at least another week or so. mschmich@tribune.com

Copyright (c) 2006, Chicago Tribune

Distributed by Knight Ridder/Tribune Business

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City of Windom Selects Primal to Deploy Next Generation OSS for Triple Play Services.

Unique Approach is Key to Helping Minnesota City's Deployment of Advanced Broadband Voice, Video and Data Services Over FTTH Network

Primal Solutions, Inc., a software company that enables communications service providers (CSPs) to cost-effectively generate revenue from their networks, has entered into a multi-year agreement with the City of Windom, Minnesota to deploy its suite of next generation operation support systems to support the City of Windom's triple play services. The City of Windom's services will include digital cable, telephone and high-speed Internet services to residential and business customers carried over a state of the art fiber to the premise network. Using Primal's solution, residents will be able to access a single on-line billing statement for communications, electricity, water and sewer, putting Windom at the forefront of technology, and saving the city thousands of dollars in processing costs.

Jim King, Windom's Economic Development Director believes the City's new telecommunications system will substantially increase new business development opportunities for Windom. "Our new state-of-the-art telecommunications system combined with new state sponsored economic development tools will send a powerful and compelling message to businesses thinking about expanding. Windom has low cost land, an excellent labor force, and attractive tax incentives that make business development in Windom an attractive and profitable idea." Windom has licensed Primal's solutions including: Access IM(R), IP mediation; Connect RTR(TM), real time rating; and Connect CCB(R), customer care and billing. Access IM collects and formats the raw data and stores the usage information for all IP services including: telephony, video and high-speed data usage. The data is then accessible through the billing system for detailed customer usage analysis. Connect RTR, an advanced real time rating engine applies charges for both traditional telephony services and for usage of other broadband services. Connect CCB provides customer care, service fulfillment, inventory management and subscription billing along with powerful web presentment, payment and consumer self care.

A New Partnering Approach

Primal strongly believes in working closely with the trusted names in the community and empowering the local talent to lead the transition. Working together, Technology Solutions & Consultants, LLC of Windom, Primal and the City of Windom Telecommunications Commission were able to quickly understand the unique operational requirements of the community, develop a detailed budget plan, and formulate an approach, which draws on skills from the vendor community and the local talent. "Primal's expertise in the Fiber to the Home and rural market place, coupled with their go-to-market relationships with key industry manufacturers has distinguished them as the leader in this market," said Jodie Crowell, Project Manager of Technology Solutions & Consultants. "Leaders providing community broadband services to rural communities are establishing relationships with technology providers and trusted members within that industry," stated Primal's CEO, Joseph Simrell. "The City of Windom is an prime example of how local cities and utilities are taking leadership by utilizing technology providers in the deployment of community broadband services."

To learn more about how Primal's Solutions can help simplify the management of community broadband services, visit Primal at http://www.primal.com/.

About City of Windom

Windom, a lively growing city, is the county seat of Cottonwood County, Minnesota. Today the city of Windom offers analog Cable TV, Electric, Water and Wastewater to its residential and business customers. The city has a diverse economy including manufacturing, agriculture, medical and adult care facilities. Windom plans to deploy broadband services by the end of 2004. Visit the city site at http://www.windom-mn.com/.

About Technology Solutions & Consultants, LLC

Technology Solutions & Consultants is a Windom based company that provides the skills of Project Management, 45 combined years of telephony expertise including provisioning, operational procedures, training and billing. Other areas of proficiencies include HTML programming, IT/networking, database languages and graphic design. For more information visit http://www.tec-solutions.biz/.

About Primal

Primal Solutions, Inc. (BULLETIN BOARD: PSOL) is a communications software company offering solutions that enable service providers to generate revenue from their IP networks. Primal's products include Access IM(R) Network Mediation, Connect RTR(TM) Real Time Rating and related services and solutions. Primal's customers include leaders in the communications industry, including Time Warner Cable, Metrocall Wireless, Dalton Utilities, Hutchison Australia and O2 Wireless (United Kingdom). The company is headquartered in Irvine, California. Information on Primal and its products can be obtained at http://www.primal.com/.

Forward-looking Statements

This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve a number of known and unknown risks and uncertainties that may cause the company's actual results or outcomes to be materially different from those anticipated and discussed herein. These include the company's historic lack of profitability, end-use customers' acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations, and other risks associated with the regulation of the Internet and the telecommunications industry. Additional discussion of these and other factors affecting the company's business and prospects is contained in the company's periodic filings with the Securities and Exchange Commission.

Primal and the Primal logo are trademarks of Primal Solutions, Inc. All other trademarks and product names are the property of their respective owners.

CONTACT: Press, Joanna Teed, +1-949-221-8366, Joanna.Teed@primal.com, or Investor Relations, Terrea Tamanaha, +1-949-221-8337, Terrea.Tamanaha@primal.com, both of Primal Solutions, Inc.

Web site: http://www.windom-mn.com/

Web site: http://www.tec-solutions.biz/

Web site: http://www.primal.com/